Encore! Long before the World Cup 2018, France was already a winner with type

Sharing this epic campaign by Nike in collaboration with Tu Sais Qui, Convoy Agency and Studio Jimbo. The piece below is from the guys over at http://www.typeroom.eu.

I’m loving the combination of multiple typefaces paired with energetic images and provoking patterns. They all work perfectly together. For me this represents the diverse nature of the French national football team. Pretty sure this campaign is the only reason they won the World Cup!

Marc Armand’s Tu Sais Qui, the Paris-based art direction and graphic design studio he founded in 2008, teamed up with a number of creatives to revamp the French national football team’s jerseys before the triumph in this year’s World Cup.

Convoy Agency which was in charge of the art direction of the project teamed up with Studio Jimbo for the graphic design elements of the campaign.

In collaboration with some of Nike’s in-house design teams Studio Jimbo played the field like a pro mixing the images with type in this visually striking, impressive “case study” for the winners of this year’s World Cup 2018.

France's 4-2 victory over Croatia gave them a second star above their crest following their 1998 victory.